Do you hope to improve PR campaigns with social media marketing? It’s a lot easier to achieve social media success with PR than you might think.

The best way to reach your desired levels of social media success is to make sure that you’re up to date on all social media marketing tactics and available tools. In an effort to help you get up to date, we will share many of our favorite PR social media tips with you right now.

When all’s said and done, creating an excellent and effective social media public relations campaign is certainly possible. And if you follow the guidelines that we share with you today, your chances of success will greatly improve.

4 Tips to Achieve PR Social Media Marketing Success

·Improve future posts by analyzing past content – the best way to improve future posts when analyzing social media management tactics is to look over your biggest social media successes and failures. By reviewing previous posts, you’ll be able to figure out what worked, and more importantly, you’ll be able to figure out what didn’t work. After performing past post content analysis, you can then cherry pick the types of content that your audience resonates with the most. And then you can focus on creating that specific type of content so that you can share it with them and achieve success again and again in the future.
·Use images to grab your audience’s attention – whether promoting your content on Twitter, Facebook, or any other social media platform for that matter, you have to do everything that you can in order to grab your audience’s attention. A simple way to get their attention is to share interesting or even provocative images. Once you begin to use images on all of your social media posts, you’ll notice that your audience will interact with you on social media more and more. Please use this suggestion and take full advantage so that you can develop an engaging audience that interacts with the information that you share.
·Use multiple content formats when sharing information on social media – the best way to achieve marketing success for your PR campaigns on social media is to remember to switch up the types of content that you share on the site. As an example, let’s say you regularly share links to articles on your blog. Sure, many of your blog visitors will appreciate this content and really enjoy it. But there are many people on social media websites that really don’t like reading blogs. Some might prefer to watch videos. Others might enjoy an engaging infographic. Still others might prefer to hear what you have to say on a podcast. When sharing info on social media, switch it up regularly to provide an opportunity to capture as much of your potential audience as possible through varying content.
·Deliver content on a consistent basis – today’s final tip is to remind you to deliver content on a consistent basis in order to achieve PR social media success. Your social media contacts want to engage with your business. The best way to help them engage is to consistently provide content so that they can continue to interact with your business online.

Conclusion

It’s easier to achieve PR social media marketing success than you think. Use these tips and guidelines and start achieving real world, lasting success today.

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A VIDEO WORKS BEST IN AN AWARENESS CAMPAIGN:
A high quality #Video is a great attention getting tool and can be shared easily which is vital when it comes to creating a great awareness campaign. Video is more memorable than other content mediums so it’s essential to have high quality video (s) as part of your overall video marketing strategy . People who view or watch videos will remember more information through the use of both verbal and visual content used together versus using verbal and visual content separately or independent of each other.
Short, high-quality videos like brand promotions, infographics, expert interviews, leadership presentations, customer reviews and short-form content like teasers on social media sites are great video marketing tactics to deploy.

VIDEO KEY AWARENESS METRICS TO MONITOR:
1. Number of shares, likes, and retweets of your videos on social channels
2. The increase in website visits & referral sources (percentage)
3. Average number of unique visitors to the homepage
4. The number of times your video has been viewed on your website.

An engagement campaign allows you to break out of segments and relate with people through personalized messages. The conversation(s) you have should occur across various channels. Make sure your message is where your audience or target market is; like email, social, web, etc. It takes certain prospects or leads longer to convert when it comes to accepting and trusting your company and brand so your engagement stage is going to have varying results. You always have to analyze and adjust your campaign accordingly. You can make definitive conclusions about what content interests individual prospects by looking at behavioral data and building prospect profiles and understanding your buyer personas.

Video is the premier way to inform and educate a potential prospect or lead. Use explainer, tip series, how-to or tutorial, or webinar videos. This type of video content allows a person to make a decision about your company and brand with confidence and ease.

ESSENTIAL ENGAGEMENT METRICS:
*Difference in time on site
*Average number of product video views per session.
*The average number of product pages viewed
*Video click-throughs
*Rate of video completion
*Look at open rate (email)
*CTA clicks
*Landing page visits
*The amount of landing page form completions

Video Advocacy Campaign:
Customer or brand loyalty is vital to any company and brand. Customer or brand loyalty applies when customers choose your brand or company over your competitors and does business with you. Having brand advocates is great way to get free #advertising or #marketing for your product or services. Moreover, brand advocates will help you get new customers and them go from the awareness stage to the engagement stage fast.

Videos In A Advocacy Campaign:
Your biggest fans are brand advocates so it’s paramount to use videos in a advocacy campaign. Your brand advocates will engage with your videos voluntarily. Videos are a great communication tool especially when you have excellent video content that can be shared. Brand advocate can help inform potential customers about your brand by producing user-generated video content, write reviews about your product or service videos, create and share videos that features your products or services. Furthermore, this helps create awareness of your brand and starts a new customer cycle for new prospects. The on the go consumers of today pay close attention to video content for many reasons like: provides entertainment educational value, visually pleasing, easy to remember, shareable, people can connect with videos, videos a have a longer life span, stronger and immediate impact on consumers, increases brand recognition, videos can build trust and credibility, etc.

Key Advocacy (Video) Metrics:
*Look at the average net promoter score
*Customer referral code redemption growth
*The number of day and months for movement between service tiers
*Auto-renew service offers or purchase clubs growth rate
*Total user-generated video communications for brand sponsored community groups and social outlets
*Analyze the number of additional feature requests and continued communication with your brand or company.

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Highly Engaging Ads

In a world where people are bombarded with hundreds of ads on every social and digital platform, only the best ads stand out and grab the attention of the viewers. YouTube enables businesses to use video ads which are more engaging and have a high recall rate.

By creating an effective video ad on YouTube, you not just enhance customers’ interest and engagement but also increase brand recall, which allows users to remember your ad for a longer time than a text or a simple image ad.

Immense Reach

YouTube has broken all records when it comes to the reach and size of users. With over 2 billion users who watch an estimated 5 billion videos every single day, YouTube has become one of the top five most-used platforms in the world.

In addition, online shoppers prefer YouTube video ads over Facebook ads when considering making a purchase.  Further, video ads will not just have a better potential of reaching customers, but you will also be to enhance your conversions.

High ROI

YouTube is not just one of the biggest social media platforms, but it is also one of the most influential. The platform has millions of influencers who are followed by millions of people from around the world. The number of YouTube channels that earn a six-figure income through the platform grew over 40% year-on-year. The number of channels with over a million subscribers also grew by 65% year-on-year.

This means YouTube has the potential to give an exponentially high return on investments to its creators and advertisers.

Highly Targeted Audience

YouTube is owned by Google and has countless targeting options that are highly effective. You have the option of choosing your target audience based on location, demographics, including age and gender, contextual targeting, life events, affinity audiences, in-market audience, and a whole lot more.

These types of refined targeting options allow you to select the most relevant people who will be more likely to buy from your brand or be interested in your company’s services or products.

Better Tracking

One of the biggest advantages of YouTube is that it allows you to monitor and track your video ad performance. With YouTube’s analytical tools, you can find out all the metrics and KPIs related to costs, performance, views, and ad budget.

This is an effective way to determine whether your video ad is being well-received and can help you avoid wasting money on unsuccessful video ads. It can also help you understand what kind of video ads work, what does not work, and what changes to make to increase the effectiveness of your video ad campaign. Additionally, you can find out who is interested in seeing your ad(s).

Low-Cost Ad Campaigns

Since the platform offers immense visibility, many small businesses think that advertising on YouTube is beyond their reach because it must have expensive advertisement costs. The average ad on YouTube costs between $0.10 and $0.30 per view or per click with an average daily budget of just $10. YouTube only charges you when someone watches 30 seconds of your video or watches the entirety of the video if less than 30 seconds or if a person interacts with the video (i.e., clicks a link).

Hence, marketers have flexibility on how much they want to spend on an ad campaign, making it an excellent advertising tool for people of all budgets.

Achieve your Advertising Goals

When creating an ad, you need to first ascertain what you are trying to achieve from that ad. It can be anything from increasing your brand awareness, promoting products and services, generating leads, grow sales, improve website traffic, etc.

No matter what it is, placing content on YouTube can help you achieve all of your goals, with the ultimate aim of generating more revenue.

How to Get Started With YouTube Advertising

Now that you understand the many benefits of YouTube advertising, you can start your own video ad campaign.  Keep in mind, though, you will need to do some hard work and do it correctly in order to reap the awards. Here is what you can do to get the most value out of YouTube.

Brand Safety & Brand Suitability

Brand safety refers to measures that aim to protect brands from negative, illegal, dangerous, and inappropriate content that can harm their reputation. Since YouTube is so huge, sometimes, negative content can slip through its cracks. You do not want your ad to show up next to unacceptable content that can turn off your users and bring irreparable damage to your brand. So, it is a good idea to create an “exclusion list” of keywords, content, and channel that you do not want to associate with your brand.

Aside from this, you also need to think about your brand suitability. This refers to identifying content that works for your brand. Like brand safety, brand suitability also involves creating an exclusion list to avoid content that may be illegal or may be legal but not suited to your brand. It also involves the use of an “inclusion list” of keywords, content, and channels that you want your ad to appear next to, which can help boost your brand image and reputation.

Seek the Help of Professionals

Although advertising on YouTube may seem simple in theory, it has many moving parts and can be overwhelming for a business, particularly a small one, to manage on its own. That is why it is always smart to consult with experts like Three65 Ideas. 

Our team of social media marketers is highly experienced in YouTube advertising and can create high performing campaigns that will enhance your overall marketing strategy and conversions.  To learn more about our YouTube services and other services visit www.three65ideas.marketing.

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While advertisements are still an important way to increase the visibility of your products or services, setting up your business’ profile on Instagram is free.  You will be able to attract a sizable audience if you play your cards right. In this article, we will be looking into the benefits of using Instagram for business and how it has become an essential marketing tool.

1. Regardless of the size of your business – You can still THRIVE

With over a billion users to target, Instagram acts as a hub for your target audience, making it an integral marketplace for your business. It doesn’t matter if you have a large business with an established brand or run a small home-based business – Instagramcan help build awareness and put your organization on the map through regular and consistent engagement and active presence to keep your brand relevant.

Pro tip:  Post regular pictures and promotional videos on your Instagram Story and maintain a routine of posting at least one post per day to increase your number of followers.

2. Earn money from Instagram

Since its inception, Instagram has modified its interface and improved its services to business accounts. Instagram now has an e-commerce platform on the application itself, which allows businesses to generate revenue through tactical product placement.

Instagram now permits ads in the “Shop Tab” globally. This makes it easier for people to discover and buy your products while they’re browsing. Businesses can also add tags and product descriptions on the posts to redirect users to their official website or specific web pages.

3. Partner with influencers to promote your brand

One of the most efficient ways to enhance the visibility and relevance of your brand is by partnering with social media influencers whose followers are your niche target audience. A renowned and established influencer will help your business generate more sales through increased ROI (return on investment). Influencers engage with their followers through their stories and public posts – the right influencer for your brand can help you target a demographic you didn’t have access to previously. Content creators and public personalities can help you advertise your products or services in creative and fun ways.

4. Stay aware of what your competitors are doing

To be a successful business, you not only have to offer the best quality products/services, but you also need to keep an eye on what your competitors are doing. To get that all-important edge over your competitors, you must observe their pricing strategy, marketing strategy, and the sort of value addition their products and services provide to prospective customers. Since almost every business has an online presence, pay attention to how often your competitors post on social media and the tactics they use to engage with their audience.

Are you looking for ways to use Instagram to its fullest to grow your business? Contact Three65 Ideas to book a free consultation and to learn how to make Instagram work for your business!

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